RATP

Lost & Found

> Animation
Context

To promote the new RATP’s lost & found service called ESSOR, the agency created an explainer video aimed at the group’s employees and at its external audience.

Writing : Olivier Pinte

Production : Ligne de Front Production

Creation

The story is aimed at creating an emotional connection with the audience.

The graphic identity is singular, with strong characters drawn in white silhouettes and colorful minimalist set designs.

This artistic direction contributes to an animation intended to drawn the audience’s attention to the video’s message.

Award

Silver Daulphin winner at the 2015 Cannes Corporate Media & TV Awards

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