Ecrins National Park

Grand Tour des Ecrins

> Identity, Print

The Ecrins National Park entrusted us with the creation of the identity of the Grand Tour des Ecrins, its new tourism brand.

The Grand Tour des Ecrins is a eco-touristic destination brand that supports two product brands : the GR® 54 (the famous alpine trail) and the Balcons des Ecrins (an easier, family oriented set of of trails).

Our mission involved creating:

- The brands’ identity, the brand guide and its templates

- A promotional concept

- Exhibit display tools (pop up stand, roll-ups)

- A promotional map

Digital solution and web developement: Geotrek par Makina Corpus

Photo credits: Bertrand Bodin, Pascal Saulay, Parc national des Ecrins