Grand Tour des Ecrins
The Ecrins National Park entrusted us with the creation of the identity of the Grand Tour des Ecrins, its new tourism brand.
The Grand Tour des Ecrins is a eco-touristic destination brand that supports two product brands : the GR® 54 (the famous alpine trail) and the Balcons des Ecrins (an easier, family oriented set of of trails).
Our mission involved creating:
- The brands’ identity, the brand guide and its templates
- A promotional concept
- Exhibit display tools (pop up stand, roll-ups)
- A promotional map
Digital solution and web developement: Geotrek par Makina Corpus
Photo credits: Bertrand Bodin, Pascal Saulay, Parc national des Ecrins