“093” Campaign

CONTEXT

As part of the launch of “093”, the call number for the new RATP office automation support center, the group’s IT department called on the agency to design an awareness campaign aimed at changing habits. The objective was to install a new reflex, that of calling 093 to solve IT problems that were often solved by “muddling through”.

CREATION

Caribara Communication created 6 animated films, accompanied by a poster campaign, to carry the message. The video scribing technique was chosen to engage the targets, and the creation favored a humorous tone to federate and create support.